Nope… Is the short answer to that!
I know I can’t really leave the answer to this question at just plain old ‘nope’, enquiring minds like to know why right? 🙂
Well OK then… Let me explain the 3 major steps to creating winning emails…
If you build a list of subscribers that you truly care about and take care of, then you could reasonably expect to get around $44 return for every $1 spent on your email marketing.
I know, it’s crazy, right?
Despite all of the horror stories doing the rounds about email being dead, if you do email marketing the right way, you can still make an incredible profit for very little outlay.
But as I just alluded to, the key thing is to do it right.
So, here are some tips on the how-to of writing winning emails that will actually generate more leads, clients, and profits into your business.
Ready for this?
Great 🙂
Let’s do it…
1: Subject Line
This is so very important because if you don’t get them to actually open the email, it doesn’t matter how good your body copy is, they won’t read it and they won’t see your call to action. In fact, if your subject lines stink, then you might as well just stop wasting time writing emails and go do something else, or… Learn how to craft eye-catching, attention-grabbing, curiosity arousing subject lines.
I recommend you go with option 2 as it will make you a whole lot richer as a result 🙂
Here’s the thing, the whole thing with the subject lines if to raise curiosity to a level where the recipient of the email isn’t quite sure what the email is actually about but has to look because his or her interest has well and truly been peaked by the subject line.
Here are some tips for writing good subject lines:
How to Write Good Email Subject Lines
- Keep it short and sweet.
- Use a familiar sender name.
- Avoid the ‘no-reply’ sender name.
- Use personalization tokens.
- Segment your lists.
- Don’t make false promises.
- Do tell them what’s inside.
- Get the timing right.
Here’s a great resource for some subject lines over at Optinmonster:
2: Body Copy
It always best to write your email to one audience, talking about the topic, with one objective or goal for the email and if it’s a ‘soft sell’ email, some kind of call to action.
Keep the copy conversation as if you are talking to a friend, remember that your main priority when communicating with your email list is to nurture the relationship with that list.
Also, chunk the email down so that there are short concise passages that get to the point quickly and in an entertaining way. No one wants to get the equivalent of ‘War and Peace’ in an email right?
You see, too many people keep talking about how the money is in the list, but it’s not…
The money is actually in the relationship you have with your list!
Your job is to give massive value and get them to know, like and trust you, then you can start to sell to them and they’ll be ready for it. Rush that part and you’ll kill your list and any potential profits you might have had.
I usually go with the good old Pareto rule when it comes to email. 80% of my emails are purely content-based, perhaps with a soft CTA (more on that later), and then 20% of my emails are purely sales oriented.
I find that it doesn’t matter how often you email your list, if you use this ratio when it comes to the nature of the content, you’ll generally find your emails are well received and get a great response.
Slowly, slowly, catchy monkey as they say!
Oh, and I promised to explain what a ‘soft sell’ or ‘soft CTA (call to action) is…
It’s just a little nudge at the end of a great value email, that is filled with great content, that directs the reader to more information on the subject or perhaps invites them to a webinar or something similar if their interest or curiosity has not been satiated by the content of the email alone.
It’s a totally different approach to the pure sales email which can be a pure pitch for a product or service that you are selling, or that you are selling on behalf of someone else as an affiliate or joint venture partner.
I hope that’s clear 🙂
3: Call To Action
Ok so what exactly is a call to action (just in case you’re still not sure):
It’s nothing more than an invitation for the reader of your email to take some action like click through to book a call, register for a webinar, download something or perhaps make a purchase from you.
Really a call to action can be for any purpose you desire and even works great for getting your subscribers to take part in a survey to tell you what they would like more of from you, less of from you, and what they would be likely to buy if you offered it!
So how do you come up with a really call to action (or CTA)?
First things first, you need to establish the desired outcome and once you are clear on that, you’ll be a lot clearer on the ‘how ‘to’ part of putting your CTA together.
I am going to give some links to some great resources on how to create a really strong call to action in your email campaigns…
https://blog.hubspot.com/marketing/call-to-action-examples
Enjoy!
I hope this article has been of value and if it has opened your eyes to the many ways in which you generate more profits in your business without actually working any harder right now, then perhaps you’d like to get your hands on my free 6 Silver Bullets report which will take you even further on this journey and addresses all of the major areas of a successful business and how to get it done in your business.
The free 6 Silver Bullets report also comes with FREE virtual coaching too, so that you get the best from the report and really use it to get results FAST!
